Didi Rojas in her studio, 2018. Photography by Adam Amengual.
LAUNCH F18 is delighted to present a selection of new ceramic works by Brooklyn based sculptor, Didi Rojas. Three new sculptures by Rojas will be shown for the first time in this special online presentation, highlighting the meticulous detail, and sophisticated design by the artist.
Like her contemporaries such as Jeff Koons, Yayoi Kusama, Andy Warhol and many others; Rojas strikes at the same chord of design, popular culture and nostalgia while breathing fresh air upon it with profound sincerity. Just as Warhol showed us the Campbell's Soup can, Koons the balloon animal, and Kusama the pumpkin, Rojas brings a connection with the everyday and the significance that these objects have to the human experience. Though they are just shoes, to Rojas they are so much more, representing beauty in the everyday and the sometimes overlooked power of function and design.
Though each piece is distinctly unique, carrying their own characteristics and spirit with them, they all share a unifying purpose and cultural history. As these works sit idle, they are paused, refrained from their constant rhythm, and reflect on the human experience. It reminds us of the connection we have with past, present and future generations. With these connections Rojas creates an individual, as well as sociable body of work, utilizing these creative moments to connect a visual language for all.