NADA x Foreland

LAUNCH F18 is absolutely delighted to be participating in the upcoming NADA x Foreland 2021, taking place August 28-29 in Catskill, New York.  We are honored to present a work by Jack Pierson for this first ever event, taking place in partnership with Upstate Art Weekend.  Foreland is a new arts campus in upstate New York and will feature artwork installed in a historic industrial building in the center of Catskill, New York.

Jack Pierson sets a summer like tone with his sculptural text piece, BECAUSE YES. Reminiscent of a lolling mantra one would exhale while settling into a well-deserved respite on a lazy summer afternoon, Pierson captures in just one phrase a poetic sense of desire, longing, beauty, and carefree wonder. "Because why?" the artist states, "because yes."

NADA x Foreland is a collaborative weekend exhibition to take place August 28–29, 2021 at Foreland—a new arts campus in upstate New York.  In partnership with Upstate Art Weekend and co-organized with NADA Member Jesse Greenberg of JAG Projects, the exhibition will highlight artworks from the community of NADA galleries, non-profits, and artists with a focus on artists working in the region of Upstate New York, featuring 81 exhibiting galleries, non-profits, and artist-run spaces presenting over 100 artists.  The exhibition will be free and open to the public Saturday, August 28 and August 29, 11am–8pm at 111 Water Street, Catskill, New York.

For more information please visit newartdealers.org or contact us at info@launchf18.com

In addition, we're incredibly excited to launch a new video on Jack Pierson, focusing on a conversation about his text based sculptures in addition to his work at large. Directed by Brett Lenhoff, and edited by Ronan Babbitt, these incredibly talented film makers captured a unique discussion, and intimate look at his recent sculpture, BECAUSE YES. Watch the full video here, or on Vimeo or YouTube.